I've always wanted to create my own line of products and merchandises. This dream of mine was finally able to come into fruition in .
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During this process, I've learnt more about merchandising and branding such as creating engaging campaigns to help promote the products better on social media and also build an emotional connection between my audience and the products.
I had this idea of a bunch of fruity friends, each wearing a different fruit mascot head. People seems to love this idea so I've decided to take it to another level; make them into fun stationeries and accessories!
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Another fun part of this whole experience was designing the packaging and thank you cards
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In the making of the wooden keychain and earrings, I've also learnt to set up files to be sent to manufacturers with Adobe Illustrator .
